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[ahr-tik-yuh-leyt]
articulate: v. to utter clearly and distinctly; pronounce with clarity. A third of Australian marketers agree with the following statement: "There are not enough agencies / providers with specialist...
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Social Media Business Benchmarking Study 2011
On May 19th 2011, Nielsen and Community Engine release the 2nd wave of their research on Australian businesses and social media. The full report available for download here gives a tone of interesting...
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Blogi Cyber Lions awards
A selection of my favorite campaigns from the 2011 Cyber Lions Awards.Not in order of preference. Have a look for insipiration Pay with a Tweet- Grand Prix winner Pay with a Tweet - Case Study - OMG...
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Making tracks in social media
The tourism Australia "making tracks" campaign just won the 2011 IAB award for social media marketing and picked up best in show at the same time. The campaign is now shortlisted for the US IAB MIXX...
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What are Red Bull’s secret ingredients?
Taurine, glucuronolactone, caffeine, B vitamins, sucrose and glucose are definitely no secret…. So what makes Red Bull the number one energy drink, selling almost 4 billion cans of this high octane...
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How to become a sexy Pinner
I mean someone who builds appeal on Pinterest! For those who are not familiar with Pinterest; it is a content sharing service that allows members to "pin" images, videos and other objects… just like a...
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Social media: it’s that simple!
Filed under: Expertise, Photo gallery Tagged: facebook, measurement, return on investment, social marketing strategy, social media, social media strategy, social networks, twitter
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An essay on social currency
Guest post by Alexander Southwick- Emerging Solutions and Social Advertising Executive at Fairfax Media As social media develops to become a mainstream marketing channel for brands, there is a critical...
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